The Rare Speaker Who's Both a Practitioner and Trained to Teach
Matt Bailey is a digital marketing educator, conference speaker, and trainer who has spent 30+ years helping organizations understand how marketing actually works — and how to prove it with data.
He's trained marketing teams at Microsoft, Google, Disney, IBM, and P&G. He's keynoted for the American Marketing Association, the Association of National Advertisers, and 1,500 other events across 100+ countries.
What makes him different from most digital marketing speakers: he holds a Master of Education in Instructional Design. He's not just a practitioner who presents. He's trained in how to teach.
Every keynote is built on 30 years of doing the work — not observing it. Technically credible, immediately applicable, and consistently rated among the best at every event.
Keynote 01
Time, Talent, & Trust: Combining the Best of SEO and AI
The pressure to adopt AI in marketing is real — but doing it wrong destroys the trust signals that drive organic search. This keynote gives audiences a strategic framework for integrating AI into SEO and digital marketing in a way that amplifies human judgment instead of replacing it.
Data is everywhere. Insight that actually moves decision-makers is rare. This keynote teaches marketers and analysts how to translate numbers into narratives — the kind that get leadership to approve budgets, change direction, and act.
Marketing 101: The Human Value of Strategy & Communication
Technology changes constantly. Human behavior doesn't. This keynote strips digital marketing back to its foundation — why people buy, how attention works, and why the brands that understand human communication always outperform those chasing the latest platform.
Teach New Dogs Old Tricks: How Traditional Sales Techniques Accelerate Digital Marketing
The principles that made great salespeople great in 1985 are the same principles that make digital marketers effective today. This talk draws a direct line from time-tested sales psychology to SEO, content, email, and social.
Sales + Marketing EventsDigital TransformationRevenue Teams
"Matt is a star. Consistently rated as one of our top speakers, he never fails to deliver."
IM
Incisive Media
Conference Organizer
★★★★★
"Matt has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able."
MS
Microsoft
Enterprise Training Client
★★★★★
"Matt accomplished something I've never seen from a keynote speaker — receive a standing ovation from travel agents!"
TW
Bruce Sherman
Travel Weekly
★★★★★
"No one should be allowed to have anything to do with marketing until they have attended this workshop."
DJ
Dow Jones and Company
Workshop Attendee
★★★★★
"I am still telling people that the workshop was the best continuing education experience I've had."
BC
Blue Cross Blue Shield
Training Participant
★★★★★
"His passion for and delight in educating people is inspiring. He presents complex content in a way that makes sense."
Training Programs That Actually Change How Your Team Works
Most training programs are delivered by practitioners who are good at their job. Matt Bailey is that, and one more thing: he holds a Master of Education in Instructional Design and Technology.
That's why his training programs don't just inform your team. They change how your team works.
Marketing Analytics Training
Turn data into decisions leadership will act on
Digital Marketing for Teams
Full-stack curriculum tailored to your team's current level
OMCP Certification Prep
Matt is an OMCP Certified Trainer — he helped write the standard
Matt's writing covers digital marketing strategy, analytics, sales psychology, and customer experience — used in university programs at Duke, Rutgers, Purdue, and more.