Corporate Training

Marketing Analytics Training for Teams

Built by someone trained to train — not just trained to do.

Group workshop session with participants engaged in marketing analytics training led by a facilitator in a modern office setting.

What Makes This Different

Training Built on How Adults Actually Learn

Most marketing training programs are delivered by practitioners who are good at their job. Matt Bailey is that, and one more thing: he holds a Master of Education in Instructional Design and Technology. He spent two years studying specifically how adults learn, retain information, and change their behavior on the job.

That's why his training programs don't just inform your team. They change how your team works.

"No one should be allowed to have anything to do with marketing until they have attended this workshop."

— Dow Jones and Company

Program 01

Marketing Analytics Training

Your team has data. They probably have too much of it. What they lack is a framework for turning that data into decisions that leadership will act on.

Program Teaches

  • Identify metrics that reflect actual business outcomes
  • Read analytics platforms without a data science background
  • Present findings in a way that drives action from leadership
  • Build a measurement framework that connects marketing to revenue

Format

Full-day workshop, multi-session program, or integrated curriculum — scoped to your team's needs.

Best For

Marketing teams, analytics staff, and marketing directors who manage reporting and need to get more from their data.

Marketing Teams Analytics Staff Marketing Directors

Program 02

Digital Marketing Training for Teams

A comprehensive program covering the full digital marketing stack — strategy, SEO, analytics, content, social, and paid — tailored to your team's current knowledge level and business context. Matt customizes the curriculum based on where your team actually is and where they need to go.

What's Covered

  • Digital strategy — how the channels fit together
  • SEO and organic search fundamentals
  • Analytics and measurement
  • Content, social, and paid media — strategy and execution

Format

Multi-day intensive, ongoing series, or modular by topic — built around your team's existing skill level.

Best For

Full marketing departments, sales and marketing alignment programs, and marketing leadership development tracks.

Full Marketing Departments Sales + Marketing Alignment Leadership Development

Program 03

OMCP-Aligned Marketing Certification Prep

Matt is an OMCP® Certified Trainer (ID: 2429OMCT) and a contributor to the OMCP standards — the professional benchmark for online marketing competency used by universities and corporations worldwide. For organizations that want their team trained to a verified external standard, Matt delivers OMCP-aligned curriculum that prepares participants for OMCP certification exams while building real applied skills.

Why It Matters

  • OMCP is the recognized external benchmark for marketing competency
  • Used by universities including Duke, Rutgers, and Purdue
  • Matt helped define the standard — he doesn't just teach to it
  • Gives organizations a measurable, verifiable outcome from training investment

Format

Full training series; can be combined with team certification sponsorship for organizations pursuing formal OMCP credentials.

Best For

Marketing departments pursuing formal certification, agencies building credentialed teams, and L&D programs with measurable outcomes requirements.

Marketing Departments Agencies L&D Programs OMCP Certification

What Sets Matt Apart

Why Organizations Choose Matt for Training

M.Ed. in Instructional Design (2020) — American College of Education

Matt holds an M.Ed. in Instructional Design (American College of Education) and an M.S. in Marketing from Western Governors University — making him rare among marketing trainers. He doesn't just know the subject — he studied how to teach it.

OMCP® Certified Professional & Trainer

Matt is OMCP® Certified Trainer ID: 2429OMCT and contributed to defining the OMCP standard — the professional benchmark used by universities and corporations worldwide.

30+ Years of Real Client Work

$1.2 billion in client revenue. Real case studies. No theoretical frameworks that sound good but have never been tested against an actual client's P&L.

800,000+ LinkedIn Learning Viewers

Matt's curriculum has been watched by 800,000+ professionals on LinkedIn Learning and is used as course material at more than six universities.

Past Clients

Organizations That Have Trusted Matt to Train Their Teams

Enterprise

  • Microsoft
  • IBM
  • Procter & Gamble
  • HP
  • Experian
  • Nationwide
  • Blue Cross Blue Shield
  • Dow Jones and Company

Government & International

  • UAE Presidential Court
  • International government agencies
  • Organizations across 100+ countries
  • Regional economic development bodies

Associations

  • American Marketing Association (AMA)
  • Association of National Advertisers (ANA)
  • Direct Marketing Association
  • Search Engine Strategies
  • Pubcon
  • American College of Cardiology

What Participants Say

Training That Actually Changes How Teams Work

★★★★★
"I am still telling people that the workshop was the best continuing education experience I've had."
Blue Cross Blue Shield
Training Participant
★★★★★
"No one should be allowed to have anything to do with marketing until they have attended this workshop."
Dow Jones and Company
Workshop Attendee
★★★★★
"Matt has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able."
Microsoft
Enterprise Training Client
★★★★★
"Matt commands the digital advertising landscape, is passionate about his work and it shows!"
Experian
Enterprise Training Client
★★★★★
"The content was extremely relevant and the two of you were very engaging. In fact, a few have suggested that this training be required training for every new Google marketer!"
Google
Enterprise Training Client
★★★★★
"I have to say, out of all the courses online, I feel I learn the most from you! The way you explain it all is SO easy to understand."
Leanna
Marketing Director
★★★★★
"Matt is amazing. He makes the content simple and easy to understand. Exercises and activities are engaging, relevant, and provide a valuable learning opportunity."
Dan
Sr. Marketing Manager

Formats

Training Formats Available

Training engagements are scoped based on team size, topic focus, and format. All programs can be customized to your organization's specific gaps and goals.

Format Details
Half-day workshop Single topic, focused skill-building. Ideal for a targeted gap or leadership team introduction.
Full-day workshop Comprehensive topic coverage with exercises and application. Most popular format for team training days.
Multi-session series Lasting curriculum change with reinforcement over time. Best for organizations serious about behavioral change, not just awareness.
Virtual / remote Online delivery with full interactive structure. Not a webinar — a structured learning experience designed for remote teams.
Custom curriculum Built around your team's specific gaps, goals, and business context. Starts with a scoping conversation.

Start the Conversation

Let's Build the Right Program for Your Team

Training engagements are scoped based on team size, topic focus, and format. The first step is a conversation about where your team is and where they need to go.