About Matt
Matt Bailey — Digital Marketing Expert, Author & Speaker
30+ years as a practitioner. Trained to teach. Working globally from Canton, Ohio.
Who He Is
Practitioner. Educator. Author.
Matt Bailey has spent 30 years in digital marketing — not as a commentator, but as a practitioner. He started SiteLogic Marketing in 2006 and has since worked with over 2,000 companies, generated $1.2 billion in client revenue, and trained more than 1,000,000 marketers across 100+ countries.
He speaks at 1,500+ events. He has written four books, two published by Wiley. His curriculum is used at Duke, Rutgers, Purdue, George Washington University, and three other universities. His LinkedIn Learning course has over 800,000 learners.
What drives all of it: the belief that digital marketing shouldn't be confusing. That data should make decisions easier, not harder. That every marketer — regardless of technical background — can understand what's happening and know what to do next.
Matt founded SiteLogic Marketing in 2006 after years of agency and consulting work in digital strategy, search, and analytics. In 2020, Matt earned a Master of Education in Instructional Design from American College of Education, and an M.S. in Marketing from Western Governors University — formalizing what he had been practicing for years. He is one of the few marketing speakers in the world who is not just experienced, but trained in how to teach.
Book Matt for Your EventVerified Credentials
Credentials & Certifications
Formal qualifications behind the 30+ year career — not just titles, but earned distinctions.
| Credential | Details |
|---|---|
| M.Ed. — Instructional Design | American College of Education, 2020 |
| OMCP® Certified Professional | ID: 2429OMCP — helped write the OMCP standards |
| OMCP® Certified Trainer | ID: 2429OMCT — authorized to deliver OMCP-aligned curriculum |
| Social Media Strategist | National Institute for Social Media, 2025 |
| LinkedIn Learning Instructor | "Building an Integrated Online Marketing Plan" — 800,000+ learners |
| Wiley Author | Digital Marketing Fundamentals (2023), Internet Marketing: An Hour a Day (2011) |
Academic Reach
Academic Reach — Curriculum in Use
Matt's curriculum and training frameworks are in active use at seven universities across the United States.
30 Years of Clients
Who He's Worked With
From Fortune 500 enterprises to governments and industry associations across six continents.
Enterprise
- Microsoft
- Disney
- IBM
- P&G
- Nationwide
- HP
- Orange
- Experian
- Blue Cross Blue Shield
- Dow Jones
- SurveyMonkey
Government & International
- UAE Presidential Court
- UAE Prime Minister's Office
- Dubai Government Media Office
- Serbia
- Kazakhstan
- Iraq
Associations
- AMA
- ANA
- American Advertising Federation
- American College of Cardiology
- Incisive Media
- Travel Weekly
The Person Behind It
A Few Other Things
Matt is a husband and father of four daughters. He's a beekeeper, a self-described coffee snob, and reads history, culture, and philosophy when he's not thinking about keyword research. He got interested in the internet from the movie WarGames and a Commodore 64, which is either a red flag or a green one depending on how you look at it. He's based in Canton, Ohio. He works globally.
Ready to Book?
Book Matt for Your Event or Team
30+ years. 1,500+ events. Zero failed to deliver. Let's find a date that works for your conference or team training.