Books by Matt Bailey

Digital Marketing Fundamentals

With Greg Jarboe & Michael Stebbins

The comprehensive textbook for digital marketing education. Covers SEO, analytics, paid search, social, content, and integrated strategy — written for practitioners and students alike. Written to bridge the gap between theory and real-world application, this is the book marketing educators have been waiting for.

Now part of the marketing curriculum at major universities across the country.

Teach New Dogs Old Tricks

How traditional sales techniques accelerate digital marketing performance

The sales principles that made great salespeople great in 1985 are the same principles that make digital marketers effective today. This book draws a direct line from proven sales psychology to SEO, content marketing, social media, and email — showing marketers that the playbook was always there, digital just gave it new tools.

The thesis behind one of Matt's most-requested keynote topics.

Wired to be Wowed

The psychology of attention, surprise, and delight in marketing and communication

What makes audiences remember a presentation, a brand, or an experience? This book explores the psychology of attention, surprise, and delight — and how to apply those principles to marketing, training, and communication. Informed by Matt's research into what makes his own workshops consistently top-rated.

Internet Marketing: An Hour a Day

A practical, day-by-day guide to building an internet marketing strategy from the ground up

Written for marketers who need to move from "I know I should be doing this" to "I know exactly what to do next." This structured, day-by-day approach broke down SEO, PPC, email, and analytics into executable steps that any marketer could follow — regardless of technical background.

One of the most accessible tactical guides to digital marketing published at the time of its release. A Wiley title reflecting the same hands-on, practitioner-first approach Matt brings to every training engagement.